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Awards:
- 2019 PRSA-Renaissance Award
- 2018 Award of Distinction
- 2107 AGDA Best in Category
- 2016 AGDA Best in Category
- 2015 AGDA Award of Distinction
- 2015 AGDA Best in Category
Michael R. Martin
Design Director
Martin serves as the Design Director for KMA Design. He has been a member of the design team since 2004. His responsibilities include the graphic development of design concepts and ideas, for both environmental graphic design (signage), and traditional graphic design (websites, logos, print and collateral material) Martin is an expert in managing large-scale brand programs and the roll out of re-branding initiatives and adds great value to the KMA team and projects.
From the development of an original idea to construction documents for approved signage, the translation of a client’s desired look for graphic material, Martin serves as a link between KMA and clients/fabricators while bringing an abstract concept to reality.
Understanding that each environment is different, Martin believes that each project has its own strengths, values, and surroundings and that each should be taken into account while designing. This allows the final signage design and brand identity to become part of the environment, accenting what is important while being aesthetically pleasing and cohesive architecturally.
He also understands the importance of typography in graphic design. The use of the right letterforms and spacing increase visibility and legibility, allowing the design to easily communicate the information necessary.
Martin blends a modern graphic design sensibility with the more classic rules of fine art and architecture, creating programs that appeal to both conservative and ultra-modern tastes alike.
Publications:
- Arena Wayfinding Signage, Sign & Digital Graphics, May 2105
- A Full Fleet Makeover, Sign Builder Illustrated Magazine, November 2013