Barbara J. Martin

Barbara J. Martin, SEGD • Chief Executive Officer

Chief Executive Officer and owner of KMA Design, Barbara J. Martin is the Principal-in-Charge oand oversees all design and master planning for projects.

With over 25 years of experience, she has developed a national reputation as an expert in creating architecturally and aesthetically cohesive signage and wayfinding systems. Her resume of projects includes work in educational institutions, sporting complexes, health care facilities, transportation and airport environs, entertainment complexes, governmental entities and largescale general assembly spaces.

Martin is primarily responsible for design and master planning for signage programs (averaging in size from 300,000 to over 1,500,000 building square feet), and has managed individual projects with signage budgets exceeding one million dollars. She has planned exterior signage programs for sites from 10 acres to 48 square miles.

Her particular area of expertise is “wayfinding,” the art of synthesizing key elements in functional and aesthetic design aiding in the cognitive mapping of unfamiliar territory.

As a faculty member for the American Hospital Association and the American Society of Hospital Engineers, Martin lectured on both wayfinding and developing signage master plans for health care facilities at several national health care conventions and conferences. She has also served as a guest panelist for educational programs regarding the Americans with Disabilities Act.

Martin is a former member of the Board of Directors for both the Orlando Chapter of the AIA and for the Southpointe CEO Association.

Education

Bachelor of Arts
Seton Hill University, 1980

2010 Recipient of “Distinguished Alumni Award”

Accomplishments

  • 2013 BusinessWomen First Award
  • 2013 Diamond Award
  • 2009 US Commerce Association Best of Canonsburg
  • 2010 US Commerce Association Best of Canonsburg
  • 2011 US Commerce Association Best of Canonsburg
  • 2012 US Commerce Association Best of Canonsburg
  • 2013 US Commerce Association Best of Carnegie
  • 2014 US Commerce Association Best of Carnegie

Affiliations

  • Board Member of the Consortium for Public Education
  • Society for Environmental Graphic Design
  • Member of Seton Hill University: Advisory Board for Entrepreneurial Studies
  • Former Director of the Orlando Chapter of the AIA
  • Former Director of the Southpointe CEO Association

Publications

Books Features:

  • Sign Design Gallery 2 by Design Inc.
  • City Signs, Innovation Urban Graphics by Gail Deibler Finke
  • The Third Annual National Conference on Health Facility Planning, Design and Construction, ASHE/AHA
Magazine Articles:

  • Minding the Myths, Healthcare Design, July 2013
  • A Full Fleet Makeover, Sign Builder Illustrated Magazine, November 2013
  • A Designer’s View of Health-Care Signage, Signs of the Times, February 2014
  • I Want You to Show Me the Way, Signs of the Times Magazine, July 2011
  • Women In Spotlight, Pittsburgh Magazine, September 2009
  • WBE/MBE Company Spotlight: KMA Design, Breaking Ground, Sept/Oct 2007
  • When It Comes to Signage, Strike a Balance Between Image, Function, Healthcare Building Ideas, Aug/Sept 2007
  • Wayfinding 101: Signage Planning for a College Campus, Sign Builder Illustrated, February 2006
  • Case Study: Mount Nittany Medical Center, Health Facilities Management, August 2005
  • The Wayfinding Process, Signs of the Times, June 2005
  • Risk Diary: Her Signs Point the Way, Forward Fall/Winter 2003
  • Egleston Hospital, Identity Fall 1993
  • Signage: Key Wayfinding Element, Health Facilities Management, November 1993
  • Sign-On: Greeneway Expressway Logo, Identity Fall 1991
  • Donor Recognition: Celebration and Marketing Identity, Fall 1990
  • A Lot of Signs, Identity Jan-Feb. 1984
Newspaper Articles:

  • Signage Not Just An After Thought, Pittsburgh Tribune Review/Business, July 2005
  • Her Signs are Pointing the Way, Pittsburgh Post Gazette, July 2003
  • Pointing the Way with Sign Design, Orlando Sentinel, March 1991
  • Environmental Graphics, The Charrette, January 1990

Project Experience

Andrews Industrial Control, Carnegie, PA
Bassi, Vreeland & Associates, P.C. Charleroi, PA
Dick Corporation, Homestead, PA
Esmark, Inc., Sewickley, PA
Gateway Center Parking Garage, Pittsburgh, PA
GlaxoSmithKline, Moon Township, PA
Grand Floridian Hotel, Orlando, FL
Guttman Oil Company, Belle Vernon, PA
Oglebay Institute, Wheeling, WV
Quonset Business Park, North Kingstown, RI
Radisson Hotel, Morgantown, WV
Salem 22 Plaza, Delmont, PA
Ventana Hills, Mount Lebanon, PA
Waterfront Place, Morgantown, WV
Yanni & Company, Pittsburgh, PA
YWCA, Pittsburgh, PA
Alle-Kiski Medical Center, Natrona Heights, PA
Carlow University, Pittsburgh, PA
Celebration Health, Celebration, FL
Cookeville Regional Medical Center, Cookeville, TN
Education Management Corporation, Pittsburgh, PA
Florida Hospital, Orlando, FL
Johns Hopkins University, Baltimore, MD
Latrobe Area Hospital, Latrobe, PA
Mary, Queen of the Universe Shrine, Orlando, FL
Mount Nittany Medical Center, State College, PA
St. Anne Home, Greensburg, PA
Seminole Community College, Sanford, FL
Seton Hill University, Greensburg, PA
Oglebay Institute, Wheeling, WV
Orlando Regional Medical Center, Orlando, FL
Point Park University, Pittsburgh, PA
Richland Memorial Hospital, Columbia, SC
University of Pittsburgh, Pittsburgh, PA
ValleyCare Health System of Ohio, Trumbull, OH
YWCA, Pittsburgh, PA
California University of Pennsylvania, California, PA
Carlow University, Pittsburgh, PA
Carlynton School District, Carnegie, PA
College of DuPage, Glen Ellyn, IL
Community College of Allegheny County, Pittsburgh, PA
Concord’s Community College- NHTI, Concord, NH
Education Management Corporation, Pittsburgh, PA
Fairfield University, Fairfield, CT
Indiana University of Pennsylvania, Indiana, PA
Johns Hopkins University, Baltimore, MD
Mercyhurst University, Erie, PA
Penn State University, Altoona, PA
Point Park University, Pittsburgh, PA
Radford University, Radford, VA
Robert Morris University, Moon Township, PA
St. John’s University, Queens, NY
Seminole Community College, Sanford, FL
Seton Hill University, Greensburg, PA
SUNY’s The College at Old Westbury, Old Westbury, NY
SUNY’s Farmingdale State College, Farmingdale, NY
SUNY’s Stony Brook University, Stony Brook, NY
University of Florida, Gainesville, FL
University of Central Florida, Orlando, FL
University of Memphis, Memphis, TN
University of Pittsburgh, Pittsburgh, PA
Waynesburg University, Waynesburg, PA
Western Connecticut State University, Danbury, CT
West Virginia University, Morgantown, WV
Audubon Society Trails, Orlando, FL
Brevard Zoo, Melbourne, FL
Cherokee Nation Entertainment
– Fort Gibson Casino, Fort Gibson, OK
– Hard Rock Hotel & Casino, Tulsa, OK
– Ramona Casino, Ramona, OK
David L. Lawrence Convention Center, Pittsburgh, PA
Devou Park, Covington, KY
Gateway Clipper Fleet, Pittsburgh, PA
Heart of Oklahoma Exposition Center, Shawnee, OK
Leech Tishman, Pittsburgh, PA
Mohegan Sun Casino, Wilkes-Barre, PA
Morgantown Events Center , Morgantown, WV
Neighbors in the Strip, Pittsburgh, PA
Orange County Convention Center, Orlando, FL
PNC, Pittsburgh, PA
Rat Pack Lounge, Morgantown, WV
Universal Studios, Orlando, FL
Walt Disney World Gateways, Orlando, FL
ALCOSAN, Pittsburgh, PA
Borough of Aspinwall, PA
Borough of Carnegie, PA
Borough of Sewickley, PA
Butler Township, Butler, PA
City of Celebration, FL
City of Colorado Springs, CO
City of Covington, KY
City of Dunwoody, GA
City of Durango, CO
City of Manassas, VA
City of Pittsburgh, PA
City of Shawnee, OK
City of Troy, MI
City of Viera, FL
Dane County Courthouse, Madison, WI
David L. Lawrence Convention Center, Pittsburgh, PA
Federal Prison System, Marianna, FL
Glynn County Courthouse, Brunswick, GA
National Park Service, Harpers Ferry, WV
– Everglade National Park, FL
– Kennesaw Mountain National Battlefield Park, GA
Orange County Convention Center, Orlando, FL
Orange County Courthouse, Orlando, FL
Osceola County, Osceola, FL
Palm Beach County Courthouse, West Palm Beach, FL
Phoenix Prison, Montgomery County, PA
Port Authority of Allegheny County, Pittsburgh, PA
Regional Transportation District, Denver, CO
Seminole County, Sanford, FL
Steel Industry Heritage Corporation, Pittsburgh, PA
– Allegheny County
– Beaver County
– Butler County
– Fayette County
– Greene County
– Washington County
– Westmoreland County
Town of Bristol, RI
Town of Colchester, Colchester, VT
Accessibility Development Associates, Pittsburgh, PA
Alle-Kiski Medical Center, Natrona Heights, PA
Arnold Palmer Hospital, Orlando, FL
Beeghly Medical Park, Boardman, OH
Castle Rock Adventist Medical Center, Castle Rock, CO
Celebration Health, Celebration, FL
Cookeville Regional Medical Center, Cookeville, TN
Egleston Children’s Hospital, Atlanta, GA
Excela Health, Norwin, PA
Flagler Hospital, St. Augustine, FL
Florida Hospital, Orlando, FL
Florida Hospital – Altamonte, Altamonte Springs, FL
Florida Hospital- Tampa, Tampa, FL
Florida Hospital- Waterman, Tavares, FL
Helen Ellis Memorial Hospital, Tarpon Springs, FL
Heritage Valley Health System, Beaver, PA
John’s Hopkins Bayview Medical Center, Baltimore, MD
Johns Hopkins School of Medicine, Baltimore, MD
LaGrange Memorial Hospital, LaGrange, IL
Lakeland Regional Medical Center, Lakeland, FL
Latrobe Area Hospital, Latrobe, PA
Loyalhanna Care Center, Latrobe, PA
Memorial Medical Center, Johnstown, PA
Memorial Mission Medical Center, Asheville, NC
Minneapolis Children’s Medical Center, Minneapolis, MN
Mount Nittany Medical Center, State College, PA
Northside Medical Center, Youngstown, OH
Northwestern Medical Center, Chicago, IL
Orlando Regional Healthcare System, Orlando, FL
Pittsburgh Mercy Health System, Pittsburgh, PA
Pocono Medical Center, East Stroudsburg, PA
Preferred Primary Care Physicians, Pittsburgh, PA
Prince William Health System, Manassas, VA
Richland Memorial Hospital, Columbia, SC
Ruby Memorial Hospital, Morgantown, WV
Saxon Hospital, Orlando, FL
Sewickley Valley Hospital, Sewickley, PA
Stony Brook Medical Center, Stony Brook, NY
The Medical Center, Beaver, PA
Trumbull Memorial Hospital, Warren, OH
University of Chicago Hospitals & Clinics, Chicago, IL
University of Florida Shands Clinic, Gainesville, FL
University Medical Center of El Paso, El Paso, TX
UPMC/Arnold Palmer Pavilion, Greensburg, PA
ValleyCare Health System of Ohio, Trumbull, OH
Walt Disney Memorial Medical Cancer Institute, Orlando, FL
WVU Healthcare, Morgantown, WV
Wheeling Hospital, Wheeling, WV
William Penn Care Center, Jeannette, PA
Colorado Springs Airport, Colorado Springs, CO
Port Authority of Allegheny County, Pittsburgh, PA
– First Avenue Station
– North Shore Station
Quonset Business Park, North Kingstown, RI
Regional Transportation District, Denver, CO
– Arapahoe Station
– Belleview Station
– Colorado Station
– County Line Station
– Dayton Station
– Dry Creek Station
– I-25 Broadway Station
– Lincoln Station
– Louisiana Station
– Nine Mile Station
– Orchard Station
– Southmoor Station
– Union Station
– University Station
– Yale Station
Southwest Florida International Airport, Fort Myers, FL
Steel Industry Heritage Corporation, Pittsburgh, PA
– Allegheny County
– Beaver County
– Butler County
– Fayette County
– Greene County
– Washington County
– Westmoreland County
Heart of Oklahoma Exposition Center & Rodeo Arena, Shawnee, OK
The Iceoplex, Canonsburg, PA
Katherine Mabis McKenna Recreational Center, Greensburg, PA
Kovalchick Convention and Athletic Complex, Indiana, PA
MLB’s PNC Park, Pittsburgh, PA
Mohegan Sun Casino, Stroudsburg, PA
NHL’s Consol Energy Center, Pittsburgh, PA
NHL’s St. Pete Times Forum, Tampa, FL
North Hills Amateur Hockey Association, Pittsburgh, PA
Petersen Events Center at the University of Pittsburgh, Pittsburgh, PA
Valley Sports Complex, New Kensington, PA
Petersen Sports Complex at the University of Pittsburgh, Pittsburgh, PA
Quaker Valley Recreation Association, Sewickley, PA
Legacy Fields at Bouchard Family Park
Great Lakes Hockey League, MI, PA, TN, OH
Pittsburgh Viper Stars, New Kensington, PA
North Hills Amateur Hockey Association The Enforcers, Canonsburg, PA
Orlando Youth Hockey League, Orlando, FL
Andrews Industrial Control, Carnegie, PA
Century Sports, McMurray, PA
David Davis Communications, Finleyville, PA
Great Lakes Hockey League, MI, PA, TN, OH
Headache Wellness Center, Bethel Park, PA
Jay’s Sports Bar & Iceoplex, Canonsburg, PA
North Hills Amateur Hockey Association, Pittsburgh, PA
Pool & Spa Outlet, McMurray, PA