The University of Memphis, a 30,000-student University, chose KMA Design to develop an exterior signage master plan for their 1,607-acre campus in order to meet their goals of creating a sense of place through an inviting, sustainable setting at the main and Park Avenue campuses. One of the main challenges KMA Design faced was directing students and visitors between the campuses throughout the University District neighborhoods. The areas between campuses required coordination with the University Neighborhood Development Corporation in order to solidify the district’s identity, while creating a town center connection with the University.
The sign types created for the project included directional, locational, building identification and regulatory signage with emphasis on flexibility of materials and colors for changeable information. The signs complemented the campus architecture and overall aesthetic appearance. The directional signage included textured aluminum columns to coincide with the architecture of the monumental clock tower located at the heart of campus. Other design elements included use of the University’s blue and black stripes, which are included in their branding standards.